The future of business is being shaped by incredible new forces. Business as you know it will never be the same—it will be much, much better.

Today's innovative technologies are unleashing an intellectual and productivity driven revival that is changing the world in fascinating and unpredictable ways.

SOCIAL INC. explains this business-led renaissance and how it is being fueled and forged by unprecedented levels of connectivity, empowerment, engagement and innovation brought to us through many amazing new tools. 

Not about Facebook or social media marketing, SOCIAL INC. is a thought-provoking stake-in-the-ground for an engagement and experience driven ground floor revolution that is changing the rules and economics of business and society...and the risks.  

SOCIAL INC. starts with a foreword by technology visionary Marc Benioff, Chairman and CEO of, the most innovative company in the world according to Forbes.  

Using history, hindsight, and foresight you'll learn why business will never be the same because of these disruptive technologies—it will be much, much better.    

The social business enabled future is here, read SOCIAL INC. and discover:     

  • Why social technology's volatile history will shape the coming business-led renaissance worth trillions
  • How from Drucker to Deming to Porter, they saw this revolution coming
  • How to enable your company's social fueled destiny
  • What the social business world of 2020 will look like

A renaissance doesn't come around very often. SOCIAL INC. will help you understand how to capitalize on these amazing developments and to shape the future—for the better.

I am a supporter of the 1/1/1 model of corporate philanthropy pioneered by Marc Benioff and will donate the proceeds from SOCIAL INC. to no-kill animal shelters around the world.  

Did you know that people with cats and dogs live 2-3 years longer than those without pets? 

So go ahead, buy a book and save a life—theirs—and yours. 

My rescue dog Raina says thank you....and so do I.   


Bob got it then (cloud computing in 2002), and he gets it now. SOCIAL INC takes you on a fascinating journey
— Marc Benioff, Chairman and CEO
Zukis is uniquely positioned to take the key aspects of this topic and create a usable boardroom tool
— Corporate Board Member, NYSE Governance Services
Zukis’s observations are very thought provoking and it’s nice to have someone finally explain social in terms a CEO can relate to
— Dave Yarnold, CEO ServiceMax
Social Inc. provides board, management teams, and their employees with the key strategies needed to emerge stronger and more competitive in this big shift from transactions to engagement
— Ray Wang, CEO Constellation Research
Buy Social Inc. Here Now!