The future of business is being shaped by new information technologies and a changing social mandate. Business as you know it will never be the same—it will be much, much better.

Today's innovative technologies are unleashing an intellectual and productivity driven revival that is changing the world in fascinating and unpredictable ways. SOCIAL INC. explains this emerging renaissance and how it is being fueled and forged by unprecedented levels of connectivity, empowerment, engagement and innovation brought to us through today's information technologies. 

Not about Facebook or social media marketing, SOCIAL INC. is a thought-provoking “stake in the ground” for an engagement and experience driven ground floor revolution that is changing the rules and economics of business.  

SOCIAL INC. starts with a foreword by technology visionary and social business advocate Marc Benioff, Chariman and CEO of, the most innovative company in the world according to Forbes.  

I blend strategic and tactical insights into a framework to help readers understand the forces being altered with these powerful tools and I provide the first social business roadmap for leaders and their organizations. Using history, hindsight, and foresight you'll learn why business will never be the same because of these disruptive technologies—it will be much, much better.    

The social business enabled future is here, read SOCIAL INC. and discover:       

  • Why social technology's volatile history will shape the coming business-led renaissance worth trillions.
  • How from Drucker to Deming to Porter, they saw this revolution coming.
  • How to enable your company's social fueled destiny.
  • What the social business world of 2020 will look like.

A renaissance doesn't come around very often. SOCIAL INC. is the only book you'll need to understand how to capitalize on these amazing developments and to help shape the future—for the better.

I am a supporter of the 1/1/1 model of corporate philanthropy pioneered by Marc Benioff and will donate the proceeds from SOCIAL INC. to no-kill animal shelters around the world.  

Did you know that people with cats and dogs live 2-3 years longer than those without pets? 

So go ahead, buy a book and save a life—theirs—and yours. 

My rescue dog Raina says thank you....and so do I.   


Bob got it then (cloud computing in 2002), and he gets it now. SOCIAL INC. takes you on a fascinating journey...
— Marc Benioff, Chairman and CEO
Zukis is uniquely positioned to take the key aspects of this topic and create a usable boardroom tool.
— Corporate Board Member, NYSE Governance Services
Zukis’s observations are very thought provoking and it’s nice to have someone finally explain social in terms a CEO can relate to.
— Dave Yarnold, CEO ServiceMax
This book is an absolute must read–visionary!
— Anderson Bell, CEO FanFueled
If you read ONE book this year…this should be it.
— Michael Gilbert, Founder Street Level Apps