Together with Marcel Bucsescu of The Conference Board and Barry Libert, we talked about this issue during a recent live webinar.
Hit the play button to view the clip.
In summary, because social technology is a work and intellectual productivity tool, it offers opportunities for both B2B and B2C companies. Social is not just about Facebook, it's about bringing the tools and techniques of social engagement into business to change the way that work gets done.
Every business will be smarter and more productive with these tools. Those benefits go straight to the top and bottom lines. Want to grow…go social.