You may know that Jimmy Durante sings "Frosty the Snowman" in the animated Christmas classic of the same name. Or you may have even heard of his album "Inka Dinka Doo," and if you have, it's within the "Dinka" of "Inka Dinka Doo" where Jimmy meets Big Data.
"D-IN-K-A" is the acronym for what I call the Big Data Lifecycle of Data-Information-Knowledge-Action. This is the process of taking the mountains of digital data appearing everywhere and converting them into something meaningful that can be acted upon.
The secret of Big Data is that it is a process—it lives and it has a lifecycle, including an expiration date. This process is summarized by the 6 Immutable Laws of Big Data:
#6 - Not all Data is relevant
#5 - To be relevant, Data must be accurate
#4 - Data is worth more today, than tomorrow
#3 - Data is only as useful as people's ability to make use of it
#2 - Data not acted upon is worthless
#1 - Data gets more valuable as it moves through it's lifecycle
So whether you are a fan of Big Data, or a Jimmy Durante fan, a little "Inka D-IN-K-A Doo" will help you unleash the power of Big Data.