Marcel Bucsescu of The Conference Board Interviews Bob Zukis on Social Governance


Los Angeles October 31, 2012 -  The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society.  

Bucsescu interviewed Zukis about the recently released Stanford/The Conference Board survey "What Do Directors and Senior Managers Know About Social Media?"  

This report details the findings of a survey conducted by The Conference Board and the Rock Center for Corporate Governance at Stanford University to provide insight into how senior-level decision makers in North American companies view social media. It also offers recommendations for organizational leaders  for implementing a social media strategy that ties in with their corporate strategy and risk management practices.

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