Los Angeles October 31, 2012 - The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society.
Bucsescu interviewed Zukis about the recently released Stanford/The Conference Board survey "What Do Directors and Senior Managers Know About Social Media?"
This report details the findings of a survey conducted by The Conference Board and the Rock Center for Corporate Governance at Stanford University to provide insight into how senior-level decision makers in North American companies view social media. It also offers recommendations for organizational leaders for implementing a social media strategy that ties in with their corporate strategy and risk management practices.